ARE YOU CHIDO?

photo: @ejb09

At every pop up, without fail, someone asks if my name is Chido. And if you know what chido means, then the question itself sets you up for a perfect fatherly pun….”Yeah, I like to think I’m pretty chido.”

Chido (chee-dough) is Mexican Spanish slang for “dope,” “cool,” “sick,” or “awesome.” You’ve might’ve heard it used in its most popular phrase, “Que chido!” while standing in line at a Ross Dress For Less. Wherever young Mexicans are yapping, you’ll hear “chido,” especially in bustling cities like Guadalajara or CDMX. It’s a universal and playful word recycled over and over again.

Ok, now that we have that cleared up, I want to take the time and formally introduce Chidos Pizza the only way my English Bachelors knows how—via a blog post. My name is Edwin, I’m the owner and operator of Chidos, and we’re just wrapping up our first year in business.

We’re looking forward to serving more of yall! And remember. FUCK ICE. CHINGA LA MIGRA.

We’re currently a traveling catering company that has a robust weekly pop up schedule with local breweries, wine bars, and community events. Our product is a good reflection of the exciting craft pizza boom happening all over the country right now, and especially in the Bay Area. We like to describe our pizza as Neapolitan inspired, but Bay Area focused. In that you’ll have the same drama in the crust as Neapolitan pizza—puffy and blistered—but with a more crisp, bready, and fermented bite to it. It’s a kin to sourdough in flavor, but not at all tough to chew. We get a lot of compliments on our crust.

A little blurb about us: Chidos Pizza is extremely proud to be Mexican owned and operated. Through well executed pies, we’re hoping to celebrate California produce, Sonoran flavors, and Chicano culture. From putting mole on pizza to mushroom chipotle tinga, we’re trying to bring abuelita energy to our pizzas. Familiar to some, surprising to others.

We appreciate all the support this last year